myplasticheart Lower East Side, NYC

Paul and I like to view ourselves as amateur collectors of cute toys. If we had a normal size apartment, it would be covered in the stuff. And after visiting myplasticheart recently, I found about a zillion new toys that I'd like to add to our collection.

Located in NYC's Lower East Side, myplasticheart is an explosion of color, creativity, and cuteness. Since they opened in 2004, they have been providing New Yorkers, and the world, with a huge selection of designer toys and collectibles. They also have a regularly updated small gallery wall where they exhibit various works of art. On display at the moment is a project called, "New Moon" which depicts the animals of the Chinese zodiac in many different forms (see below). They also have a cute dog that wanders around the store, which is a plus. This place just puts a huge smile on my face, and I really recommend you stop by sometime to see what's new and cool in the world of toys. Check out some of their new arrivals and collector favorites below.

210 Forsyth Street
Lower East Side, NYC