That East London Attitude: JAU LABEL x VVVintage SS13

Tell us a collection is inspired by japanese street style and strippers, and we're definitely gonna be intrigued. Well, JAU LABEL's new collaboration collection with VVVintage describes themselves exactly that way. Titled "νέον", aka Greek for "neon", the garments in this out there collection were made from recycled textiles, promoting sustainability and ethics in the fashion industry.

Jessica Au

, the designer behind JAU LABEL, is inspired by the neo-trash movement, specifically the "Zef" style of South African band Die Antwoord. We can clearly see the inspiration in this collection, and could easily see a bunch of these pieces on celebs with unique style, like Nicki Minaj or Rihanna. These clothes are just ready to rock out, and will make you instantly the center of attention. Can't wait to see what comes next from JAU LABEL in the coming seasons, they're definitely one to watch out for.