Brand Watch: Awareness & Consciousness

I'm constantly on the lookout for easy to wear pieces- things I can just plop on and go... but still look super cute, obviously. I recently learned about Awareness & Consciousness, a brand that makes exactly what I'm looking for. Their flowy and colorful dresses, skirts, tees and tanks make dressing effortless. Each item can be dressed up or down, I can easily see one of these dresses on the beach just as easily as it would work for a wedding or special event.

The designer, Christiane Gruber, hails from Vienna and has worked under the likes of Raf Simons and Viktor & Rolf. She started Awareness & Consciousness in 2005, and has since been showing her collections at Paris Fashion Week. The pieces pictured here are from her Spring/Summer 2012 collection - all of the clothing undergoes a special bleaching and dyeing process by hand, which makes each item unique. As of now, stateside girls can pick up the collection online at Park, or if you're living in Berlin just pop into Das neue Schwarz.