YSL Store Soho, NYC - Coming Soon


Good news for the couture minded in Soho, YSL has a boutique under construction at 149 Mercer Street.  The space is now covered by a colorful advertisement featuring a nude model with fancy jewelry announcing that the boutique is under construction.  The rent for the space has been reported to be close to $1 million a year (INSANE).  But a sign in NYC being left without graffiti is too much to ask for and the previously pristine fashion photography has been covered with some hilarious vulgar captions.  Remember to stop and read next time you walk by the site.