When we attend trade shows, it's our job to try and figure our what is going to be cool next year. Partly so we can say, 'hah! we told you so!' and partly because we want our readers to have amazing style along with us. While we were trend spotting at Capsule for S/S 2013, plenty of brands were showing more of the same prints and cuts that we saw this year, but Jenny Grettve from Sweden was doing print and color in a much more interesting way.
Like many brands which don't have an established NYC retail base, Capsule was our fist encounter with Jenny Grettve, but the company has been showing and selling its clean, structured silhouettes since 2010. The brand's director Jenny, is an architect, musician and designer and her multifaceted artistic career shows through in her collections which are characterized by attention to texture, detail and fabric choice.
For their upcoming S/S 2013 collection, Jenny Grettve has taken a print that is part risqué, part Givenchy and applied it as a subtle detail to all white dresses, blouses and tops. The result is an interesting look from afar and a provocative one up close. The use of the print on white makes them infinitely wearable and perfect for summer especially when layering with scarves or bags for an added pop of color.
Currently, you can shop the Jenny Grettve collection online here and with any luck soon they'll be in boutiques all over NYC.